Product design and engineering, from architecture to production.
Design that moves, from child seats to city buses.
MODYN is a product design and engineering studio in Geldermalsen, the Netherlands. Since 1984 we have developed bicycles, e-bikes, child bike seats, car seats, strollers and child carriers for brands including Gazelle, Thule, Maxi-Cosi and VDL — plus coaches and city buses for VDL, delivery vehicles for Picnic, and machinery for Agrifac and Moba.
Strategy, design, CMF and engineering work as one team around a shared product architecture, from the earliest decisions through to scalable production. Several products co-developed on royalty are in production today. The work has won 22 Red Dot and 23 iF Design Awards, including three Red Dot Best of the Best and iF Gold.
Better products start with better architecture.
For brands developing complex products, growth increasingly comes from price and product mix rather than volume, and both are shaped early. Load paths, joints, interfaces, mechanism geometry and size-scaling rules define the cost, weight, durability and tooling envelope of an entire product family. Establishing this architecture first gives Design and CMF a clear framework, protects the business case, enables longer-lasting products and prevents costly surprises later.
Embedded capacity
A MODYN designer or engineer can join your team for a fixed number of days each month, giving you dedicated expertise, reserved capacity and a single point of contact, without adding permanent headcount.
Architecture Sprint
One to three weeks. One fixed fee, set before we start. You leave with the architecture of your product, the scope brief, the risk list and the timeline.
Design and CMF
We develop distinctive product design and colour, material and finish strategies within clear cost and technical parameters and carry them through to production release with our engineering team.
Strategy, Design, CMF and Engineering. One studio.
Fifteen specialists work side by side in Geldermalsen, with our prototype and mock-up workshop on the same floor. Decisions are made together, not passed between disciplines, and you work directly with the people developing your product.
