Royal Dutch Gazelle

Our 30-Year Strategic Partnership
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Specifications
  • Case From styling to product design and vision projects
  • Client Royal Dutch Gazelle
  • Industry Bikes
Challenge

Royal Dutch Gazelle is an icon in the bike world, and from the beginning, our challenge has been helping them balance the heritage of the brand with modernization. As a leader in mobility design, we have worked with Royal Dutch Gazelle as a strategic partner to help them evolve. For three decades, we have been trusted with their yearly bike styling and have taken the lead on multiple product design projects.

Our impact

As a strategic partner, MODYN helps Gazelle think about the next big thing in bikes. Together, we work on vision projects, much like our own playground, to explore trends, technology and the future. As trusted experts in mobility design, MODYN is able to provide key insight that Gazelle can leverage to get ahead of the curve and grow. The ideas explored in our vision projects have inspired futuristic prototypes and been integrated into product design.

 

Highlights
Miss Grace Art Edition — Styling

Over the years we have also worked on unique styling projects for Gazelle, like the Miss Grace Art Edition. For this project, our team chose classic paintings from the Rijksmuseum and paired them with modern decal designs for the frame and fenders. These limited edition bikes by the Dutch bike brand were instantly iconic.

Gazelle Yearly Styling

Every year, MODYN presents Gazelle with a fresh pallet of colors for their entire bike collection. We explore everything from market trends to what’s hot in fashion, using that inspiration to define the colors that speak to the Gazelle brand and what their customers are craving.

Gazelle Vision Bike

Gazelle asked us to design the bike of tomorrow, a vision project that would guide the brand towards the future. We decided we wanted to create a bike that was totally integrated, creating a streamlined design that hid essential elements like bolts and brake lines.

Designing new futures
CityGo — Product Design

Inspired by urban environments, the Gazelle CityGo was designed to appeal to a younger rider whose bike needed to withstand the daily wear and tear of city life. We designed durable features like built-in headlights that couldn’t be knocked-off or lost in crowded parking areas. An integrated bike lock carrier on the rear wheel also provided riders with added convenience.

CityGo iF award
Ami — Product Design

The Ami was designed for elderly riders who needed stability and convenience in a modern frame that didn’t appear geriatric. Featuring a low step-through with a single, lightweight aluminum tube, the Easyflow maintains perfect balance and easy accessibility while looking like a contemporary bike. Electric integrations were also worked into the frame itself, making the bike totally streamlined.

Ami iF award
©gazelle
Awards
iF Design Award
2018
iF Design Award
2018
Bike of the year
2018
GIO Good Industrial Design
2017
GIO Good Industrial Design
2017
Bike of the year
2011
German Design Award
2010
Bike of the year
2009
Dutch Design Award
2008
Bike of the year
2005
GIO Good Industrial Design
2002
Bike of the year
2002
Bike innovation Award
2001
Bike of the year
1998
GIO Good Industrial Design
1995
Bike of the year
1988
What our client has to say
“What stands out about MODYN is that they not only know our market, but multiple markets and multiple industries, and they find that crossover.”
“They came to us with interesting ideas that might be out of the box or even a blind spot. And as a design agency, that’s really valuable.”
Maarten Pelgrim, Innovation Manager Royal Dutch Gazelle
©gazelle
What clients says
“What makes them unique is our long term relationship.”
“They know our target market and they know how to make a difference on a detail level with their designs.”
Mirjam van Coillie, Director of Marketing & Innovation Royal Dutch Gazelle
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