MiniBrew
- Case Craft Gen 3
- Client MiniBrew
- Industry Home appliances
MiniBrew is the world’s first and most compact all-in-one brewing system. By combining semi-automated brewing and fermentation with smart software in a single machine, it transforms a complex process into an intuitive, beautifully designed experience.
It is a lean, high-performance brewing machine with a premium presence. Designed for people who love discovering and sharing great taste, MiniBrew empowers brewers to experiment with recipes from around the world and craft their own stories.
We explored the product’s technical parameters and translated them into clear design directions. Through moodboards and visual studies, we defined the form, materials, and finishes while creating a strong foundation for the project. At the same time, we aligned technical feasibility with MiniBrew’s premium and modern brand identity, ensuring the final direction balanced functionality with a refined visual character.
We created a design centered around the brewing process itself. The open construction and transparent mash vessel make every step visible and intuitive, while the prominent brew kettle highlights both craftsmanship and portability. At the same time, a clean C-shaped form elegantly connects the different components into one cohesive product.
To shape MiniBrew’s premium identity, we combined warm materials such as bent wood, copper finishes, and transparent elements with soft curves and refined detailing. As a result, the design bridges traditional brewing craftsmanship with the sleek, modern character of a software-driven product.
Using advanced 3D design software, we shaped the machine around its technical components while working closely with MiniBrew’s engineers throughout the process. As a result, we created an intelligent package where manufacturability, usability, maintenance, and aesthetics come together seamlessly in one cohesive design.
We delivered refined, technically sound CAD surfaces alongside high-quality rendered visuals of the final design. In addition, we showcased the product in multiple color options, allowing the design to be presented with clarity, precision, and a strong visual identity.
