MYLEZ travel golf system
- Case MYLEZ travel golf system: flat-folding bag and matching trolley range
- Client Piet Bom Innovations (invention and patents)
- Industry Sport & outdoor
A travel golf bag has to do two contradictory things. In the aircraft hold it should be flat and small. On the course it has to stand rigid, hold fourteen clubs without rattling and sit comfortably on the shoulder.
The patented collapsible divider solves the principle. Making it a product meant resolving everything around it: the fourteen-club organiser and shaft tunnels that reduce the packed size, the geometry that locks the bag back into a rigid stand bag, the tolerances that keep it quiet under load, and a tooling route that still worked at the retail price we were targeting.
We treated the divider as the structural core and built the architecture outwards from it. Interfaces, mechanisms and the product-family decisions that set cost, weight and tooling for every version that followed. It is the same order we follow in client programmes.
We mapped the traveller’s journey from booking to playing, and the same frictions kept appearing: uncertainty over airline bag policies, damage in transit, bulk that is awkward to move once it lands, and the recurring question of whether to rent clubs or bring your own.
We focused on the adventurous golfer, typically over 40, less price-driven, willing to invest in equipment that removes those frictions. R&A(2021) puts the number of adults playing golf worldwide at around 60 million. That set the target: premium, protective, modular and travel-first.
The mission: design the bag, the cart and the trip to work as a single system rather than three separate purchases. Premium, protective, modular, travel-first, one product architecture able to serve several positions in the market.
The Explorer stand bag sits at the center. Around it we developed the Expedition manual trolley and the e-Expedition with hub-motor drive, built on PBI’s folding trolley patent.
SecureFit connects the bag to the trolley without rattle. TrolleyFit is the telescopic attachment that lets the two work as one unit. The complete set folds into a package that fits a car boot. An open-up harness and a large padding zone carry the load closer to the body, and for air travel we developed a dedicated case with TSA locks, tracker integration and additional club protection.
The same architecture supports several positions in the range: a Premium edition with a more refined finish, an all-weather version built around protection, and a customizable Iconic line. One set of tooling decisions, several price points.
Industrial design and engineering developed the hard structure: the folding divider assembly, TPU shells, rigid leg hinges, trolley frame and electric drive. CMF and soft-goods design developed the fabrics, harness, pocket architecture and rain protection.
These cannot be developed in sequence. A textile decision changes what a structural part has to do, and a hinge or shell changes how the fabric has to behave. Keeping both in one team, around one architecture, is what makes the product read as a single object rather than an assembly. The same discipline mix sits behind Thule Sapling.
A folding mechanism, wheels, a handle, a harness and soft goods around a rigid core: the same competences MODYN applies to strollers, child carriers and trailers.
Built through a partner network
An invention only becomes a business if it can be made and sold at a price. MODYN worked with sourcing and tooling partners for both soft and hard goods, and cost-engineered the bag, the manual trolley and the electric trolley against target retail prices. Development and patent costs, multi-year volumes and margin were modelled alongside the design.
This is how MODYN works on client programmes too. We hold the architecture and the design intent, the inventor or brand holds the IP position and the manufacturing partners the product needs are brought in around it.
MYLEZ is a complete, production-ready design: researched, designed, engineered, costed against a supply line and built on patents held by Piet Bom Innovations. It is not in production.
MODYN and Piet Bom Innovations are looking for 2 partners to take it further: An investor to fund tooling and first production, and a brand with distribution in golf or travel equipment to carry the range.
