The EurobikeTrendreport 2026 X MODYN

One of the clearest signals at Eurobike 2026 was the move towards simpler, more integrated systems. Internal gearboxes, eCVTs and chainless drivetrains are challenging the derailleur as the default architecture. Motors, transmissions, sensors, software and frames are increasingly being designed as one system.

The result? Technology that becomes less visible and products that become more intuitive.

The boundaries between categories are beginning to blur. The next generation of bikes is not necessarily being designed for one specific discipline. Instead, manufacturers are increasingly developing platforms that can adapt to multiple use cases: trail riding, commuting, touring and everyday mobility. One bike. More possibilities.

Safety is moving beyond accessories. V2X communication, radar, haptic feedback and integrated airbag systems point towards a future where the bicycle actively supports the rider, rather than simply transporting them. The bike is becoming more aware of its surroundings.

3D Printing is moving beyond experimentation. At Eurobike 2026, titanium frames demonstrated how additive manufacturing can enable genuinely personalised products, designed around individual riders, fit data and specific performance requirements. The future of customisation may not be about modifying an existing product. It may be about making every product differently.

Across the show floor, materials, finishes and construction details were increasingly used to communicate what a product is and how it is made. Raw carbon. Bare titanium. Gradient finishes. Technical colour blocking. The material is becoming the message.

Perhaps the most significant trend was not a product at all. As brands increasingly launch products through their own channels, trade shows are evolving from launch platforms into spaces for connection, collaboration and knowledge sharing. The future of Eurobike and the wider cycling industry will depend on its ability to create value beyond the product reveal.

• The bicycle industry is not simply becoming more technological.
• It is becoming more integrated, more adaptive and more intentional.
• The most interesting innovations are not necessarily the ones that add the most.
• They are the ones that make the experience feel simpler.

The bicycle industry is changing fast. We help brands make sense of what’s next. As a design agency specialising in the bicycle industry, MODYN combines strategy, design and engineering to turn emerging trends and technologies into meaningful products and experiences. Let’s talk about how to navigate change, challenge conventions and create the future of cycling.