Meet us at IAA Hall B2, BCC-NL

You can find us at IAA, hall B2, the BCC-NL Pavilion, C20. Or plan a short meeting with us at the fair via the scheduler below:

• Schedule a meeting with Gert-Jan van Breugel
• Schedule a meeting with RP Kruizinga
  

• Brand DNA and proportion studies
• Digital surfacing ready for Class A support

Interior and HMI

• Ergonomics, layout, storage logic
• Infotainment and UX
• Prototyping and usability testing

CMF and trims

• Material strategies and sustainability choices
• Colour and grain development, supplier ready
• Trim ladders that drive margin and desirability

Accessories and lifestyle

• Cargo systems, racks, charging and storage
• Branded add-ons that feel like the car, not an afterthought
• Packaging and retail moments

Beyond cars

• Bikes and e-bikes, city and cargo
• Strollers and family products with shared brand DNA
• Cross-category design that extends loyalty

Design to build

• Class A surfacing support and quality gates
• CMF specs, BOM, and supplier alignment
• Pilot build support and launch assets

When VDL introduced a new generation of powerful batteries and a cutting-edge electric drive system, they knew it called for more than an update, it needed a completely new vision. As longstanding design partners behind the VDL brand identity and multiple vehicle platforms, MODYN was brought in to shape the next generation of Citea buses, starting from the ground up, with a focus on futureproof design and electric performance.

The Urban Mover longtale bike for Astro Tech Co. Ltd. Cities and urban areas are witnessing a shift as the bicycle replaces the car as the primary mode of transport. Rechargeable (electric) bikes in particular have grown in popularity, while the long-tail cargo bike is now on the rise. The UM long-tail cargo bike offers greater comfort for transporting loads or children.

Thule, seeking to expand its lifestyle brand and diversify its product offerings, turned to longtime design partner MODYN to help create its first-ever car seat range. Although Thule had a vision for an infant and toddler car seat with a matching base tailored for the European market, they depended on MODYN to shape the product’s direction and ensure it stayed true to the brand’s established design principles.

Rotterdam, with its unique geographical urban layout, is a city divided by the river Meuse. This division creates significant mobility challenges, especially for residents of former port areas that have been redeveloped into residential areas. The car-oriented infrastructure keeps commuting by sustainable means such as cycling or public transport difficult, limiting accessibility to work and schools throughout the city. Traditional solutions, such as bridges and ferries, are expensive, and existing public transport struggles to efficiently bridge these gaps.

Rexroth innovated totally new electrical machinery that allowed their flight simulator to mimic real-life scenarios, everything from high speeds to g-force, with clean and silent propulsion. However, the machine was designed by engineers for sheer usability. The design lacked a quality feel that mirrored the incredible tech and engineering behind the product itself.

Trend spotting starts here

Our IAA 2023 trend report breaks down the key signals behind the noise, not just what looked cool, but what actually mattered. From the rise of modular platforms and lifestyle-led EVs to the quiet shift in CMF and accessory ecosystems, we’ve mapped the moves that shaped last year’s show, and what they mean for this year’s mobility landscape.