Published on 2024-01-24

Discover the Future of Mobility at IAA 2023

Innovations in Automotive Design and Technology

Welcome to the International Automobile Exhibition (IAA), where the future of transportation and automotive design comes to life. Held every two years, the IAA showcases a diverse range of vehicles, from small scooters to self-driving buses.

Event Highlights

Overview of IAA Mobility 2023

This year’s IAA was a huge success, featuring 750 exhibitors from 38 countries. These innovators introduced over 300 new products to an enthusiastic crowd of 500,000 visitors. The event was unique not only because of the cutting-edge technologies but also due to its stunning venue. For the first time, the IAA spread beyond traditional exhibition halls into Munich’s historic city center. This blend of modern and classic created a vibrant atmosphere that captivated everyone.

Brand Showcases

Volkswagen Group

Volkswagen Group impressed visitors with their new vehicles and innovative technologies. The group emphasized their commitment to sustainable mobility and future design strategies.


Bosch showcased their advancements in electric and autonomous driving technologies. Their focus on vehicle-centralized, zone-oriented E/E architecture is set to revolutionize vehicle systems with enhanced performance and reduced complexity.

Holland High Tech

Holland High Tech highlighted the Dutch innovations in automotive technology, showcasing cutting-edge solutions from a variety of companies in the Netherlands.


Mercedes-Benz turned heads with their new CLA car, showcased in a striking red area. This display captured the essence of luxury and innovation, drawing many automotive enthusiasts.


Porsche wowed visitors with a massive 911 model at their stand. This iconic car symbolized the brand’s dedication to performance and timeless design.


MINI had a hit exhibit, reflecting their unique style perfectly. The stand blended innovation with tradition, offering a true MINI experience.


BMW showcased their latest advancements in electric vehicles and sustainable mobility, emphasizing their commitment to the future of transportation.


Audi featured their cutting-edge electric and hybrid models, highlighting their innovative approach to design and technology.

Innovations in Mobility

Electric and Hybrid Vehicles

Exhibitors highlighted the latest in electric and hybrid technology, emphasizing sustainability and eco-friendly transportation solutions.

Self-Driving Technology

The future of autonomous transportation was on display with cutting-edge self-driving vehicles, offering visitors a glimpse into tomorrow’s world.


New advancements in vehicle connectivity showcased smarter, more connected cars, enhancing the driving experience with advanced technology.

Special Features

Interactive Displays

Visitors enjoyed hands-on experiences with new automotive technologies, including virtual reality test drives and interactive design workshops.

Expert Panels

Industry leaders and experts discussed the future of mobility, covering crucial topics like sustainability, urban transportation, and advanced safety systems.

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IAA Mobility 2023 Highlights report

Download Our Exclusive Trend Report

Why You Need This Trend Report

Want to dive deeper into the latest design trends in mobility? Download our comprehensive 58-page trend report. This report covers Color, Materials & Finish (CMF), and innovations in automotive exterior and interior design. It’s perfect for anyone interested in the latest ideas and trends shaping the world of automotive transportation. Simply fill out the form below to get your copy.

Additional Resources



Join us at the IAA to see how the future of mobility is being shaped today. Explore cutting-edge automotive design, experience the latest in transportation technology, and be part of a vibrant, forward-thinking community.

Stay tuned for more updates and insights from the world of mobility!

Complete the form to receive your exclusive copy of the IAA Mobility 2023 Highlights report.
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