Welldon Car Seat
A next generation car seat
Specifications
- Case Car seat
- Client Welldon
- Industry Mobility
Challenge
How do you combine top-level safety with everyday convenience and long-term usability? In the car seat market, children often outgrow products quickly, which means families need to replace them after only a few years. As a result, young families face additional costs while unnecessary waste continues to grow. With the Welldon car seat, we explored a solution that offers a longer lifespan through a unique grow-with-the-child concept designed to adapt over time.
Today, many parents look for a car seat that supports their child from infancy up to around 12 years old, while still delivering excellent safety and comfort at every stage. To achieve optimal crash safety, however, the seat must adapt precisely to changes in height, shoulder width, and hip width as the child grows. Designing for such a wide age and size range therefore required an innovative and flexible approach.
Our approach
Digging
Our initial research phase was extensive, covering safety regulations, child anthropometrics, ergonomics, and early crash safety simulations carried out together with our partner CodePS. This resulted in a detailed product framework defining the seat’s adjustment range and regulatory requirements.
Designing
A key concept emerged around adjustable protective side wings that move in sync with the height adjustment. This allows the seat to maintain strong side-impact protection and comfort throughout every growth stage. By using stretch fabrics strategically, the seat can expand in multiple directions while maintaining a clean and consistent appearance. Integrated LED light lines provide installation feedback as well as ambient lighting, while an LCD display showing the child’s stature length helps simplify setup and adjustment.
Developing
The seat was engineered to comply with both i-Size and CCC safety standards. Multiple safety-focused features were integrated, including ISOFIX, a top tether, and a stowable 5-point harness. Using CAD, we developed a structural architecture that formed the technical backbone of the concept. Together with our partner, crash safety simulations were performed using our 3D data to bring a high level of realism and validation into the development process.
Delivering
A fully realized mock-up was built and photographed in our studio. The model demonstrates the working adjustment range, recline functionality, and foldability of the concept. Crash simulation data sheets further support and validate the feasibility of the design.
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