Inspirational MODYN workshop in our Dutch studio

The MODYN CMF Workshop is a strategic co-creation session focused on a real product or portfolio challenge.

Combining trend insights, hands-on material exploration and collaborative decision-making, the workshop helps your team define a clear CMF direction that reflects your brand and supports the next phase of product development.

The workshop can take place at the MODYN studio in Geldermalsen, The Netherlands or at your own location in Europe.

This workshop is ideal when you are:

>  Developing a new product or product platform

>  Refreshing an existing product range or colour palette

>  Creating consistency across a product portfolio

>  Strengthening differentiation in a competitive market

>  Exploring sustainable materials and finishes

>  Aligning product, design, brand & engineering

Following an intake session, MODYN creates a tailored workshop programme based on your products, brand and objectives.

Together we will:

>  Explore relevant CMF and consumer trends

>  Define your desired product experience and brand identity

>  Work with colours, materials and finishes

>  Identify opportunities for innovation and sustainability

>  Develop 2–3 initial CMF directions

>  Define priorities and the next steps

Throughout the workshop, creativity is balanced with practical considerations such as production, durability, cost and feasibility.

Within 5 working days after the workshop, you will receive a digital CMF Direction Pack, including:

>  A summary of the workshop and key insights

>  Relevant trend highlights

>  3 direction boards with colour, material and finish proposals

>  Agreed CMF principles and evaluation criteria

>  Priorities, decisions and a roadmap for the next phase

The CMF Direction Pack defines the strategic and creative direction. Final colour specifications, supplier sourcing, material sampling and production-ready CMF documentation are not included unless agreed separately.

Mandy van der Heijden is CMF Designer of MODYN. With over 12 years of experience in product design, trend forecasting and CMF strategy, she helps international brands create products that connect emotionally while strengthening their market position.

Drawing from global research, leading design fairs and hands-on project experience across mobility, transport and consumer products, Mandy combines strategic insight with a practical, collaborative approach.

Her workshops inspire design teams to make more confident colour, material and finish decisions that translate directly into stronger products and brands.

For the best results, we recommend 4–8 participants representing the key disciplines involved in product development, such as Product Management, Design, Brand & Marketing, Engineering, Sustainability and Business Leadership.

A tailored MODYN CMF workshop starts from € 5.000 excluding VAT. This includes the intake, preparation, a 6 hours workshop incl. lunch at the MODYN studio in Geldermalsen, The Netherlands or in your company in Europe and a concise report with the selected CMF directions and next steps.

Additional research, materials, travel and further design development are quoted separately.

Whether you are shaping a new product, refreshing an established range or aligning your portfolio, we will tailor the workshop to your industry, objectives and team. Tell us what you are working on and request a tailored workshop proposal.