Urban Mover – Long Tail
A longtail bike as a solution for the evolving mobility landscape
Specifications
- Case Designing a new longtail cargo e-bike
- Client Astro Tech Co. Ltd
- Industry Bikes
Challenge
Cities and urban areas are witnessing a shift as the bicycle replaces the car as the primary mode of transport. Rechargeable bicycles in particular have gained popularity, while the long-tail cargo bike is now on the rise.
The UM long-tail cargo bike offers more comfort for transporting loads or children. The 24″ wheels ensure a smooth ride and stability with a low centre of gravity, complemented by front suspension for extra comfort. The UM is equipped with a Bosch CX mid-drive motor with an integrated 625W Bosch battery. A 725W Bosch range extender can be added behind the saddle. The powerful drivetrain ensures a comfortable ride, even when fully loaded.
Key Insights
The UM has a streamlined and sturdy design, with larger square profiles to minimise the frame.
The warm PANTONE 467 C colour emphasises the user-friendly nature and reinforces the solid appearance.
De UM heeft een slank en stevig ontwerp, met een solide vierkant frame-profiel om het aantal spanten tot een minimum te beperken.
iF Design Award 2024
iF Design award
2024
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