Discover our CMFdesign process

At MODYN Color, Material & Finish (CMF) isn’t just a finishing touch, it’s the foundation of how a product looks, feels, and connects. It’s where your brand identity comes to life and your strategy becomes concrete.

Great CMF design feels intuitive. It invites touch, sparks curiosity, and builds emotional connection. It doesn’t raise questions, it creates desire.

The subtle grip of a matte surface, the confidence of a bold color, the comfort of a warm texture, these aren’t just aesthetic choices. They shape perception, influence behavior, and define how products exist in the real world.

More than aesthetic

Working across transportation, mobility, and health tech, we bring a broad, informed perspective on what’s shaping the future. But we don’t start with trends, we start with questions:

“What story should your product tell? How should it make people feel? What future are we designing for? Why?”

From there, we work visually and physically, developing moodboards, digital visualizations, and CAD renderings alongside curated material selections. This integrated process translates early ideas into clear creative direction.

Our CMF library acts as a living toolkit, turning concepts into physical, testable experiences. It’s how we bridge vision and execution, crafting custom strategies that align with your brand, market, people, and values.

CMF as a strategic force, not a decorative layer

CMF is embedded in every phase of our design process. It’s how we connect form and function with emotion, manufacturing, and sustainability. Whether it’s a stroller, a shared vehicle, or a cargo bike, our CMF team works hand-in-hand with designers, engineers, and clients to:

Build expressive, coherent color and material strategies

Translate brand values into tactile and visual cues
Select finishes that support safety, durability, and sustainability
Ensure feasibility across cost, supply chain, and production
Drive differentiation in fast-moving, competitive markets
Guide implementation to keep the CMF vision strong through to launch

Sustainability at the core

Every decision we make considers the most responsible path forward. From sustainable sourcing and bio-based materials to recyclability, longevity, and timeless appeal, our solutions are always tailored to your goals.

CMF that moves with the times and moves markets

We design CMF systems that are flexible, scalable, and future-ready. That means integrating recycled materials, reducing unnecessary variants, and thinking modularly across product families. But we also believe in pushing boundaries. Real innovation happens when we don’t just meet expectations, we set them. We challenge brands to explore new aesthetics, embrace material innovation, and shape the visual codes of tomorrow.