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Inspirational MODYN workshop in our Dutch studio

For brands that lead, not follow. The products people choose are rarely driven by function alone. Colour, material and finish define first impressions, influence perceived quality and create emotional connections with your brand. 

Design isn't just what people see. It's what they feel. CMF is where that connection begins.

Our interactive CMF Workshop is designed for in-house product design teams that want to create more meaningful, future-ready and sustainable products.

Hosted at the MODYN studio in Geldermalsen or at your own location, the session combines international trend intelligence, consumer insights and hands-on exploration to translate inspiration into a clear CMF direction.

Drawing from our research across leading international design fairs and industries, we explore emerging colours, materials, finishes and cultural shifts shaping tomorrow’s markets.

Together, we’ll discover how CMF can strengthen brand identity, differentiate products and create greater value for your customers.

Scroll to learn more about the different components of the CMF workshop by MODYN.

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What you'll explore?

 

  • Global CMF and consumer trends relevant to your market
  • Colour strategy and emotional brand positioning
  • Translating insights into actionable product opportunities
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    What you’ll take away

     

  • Fresh inspiration backed by international research
  • A stronger understanding of CMF as a strategic design tool
  • Tailored mood boards and CMF directions
  • Practical ideas your design, marketing and engineering teams can apply immediately
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    Whether you’re developing a new product platform, refreshing an existing portfolio or aligning your design language, this workshop helps your team make more confident CMF decisions with creativity grounded in strategy.

    Already excited? Submit your workshop request!

    Your tutor Mandy van der Heijden, Lead CMF X MODYN

    Mandy van der Heijden is CMF Designer of MODYN. With over 12 years of experience in product design, trend forecasting and CMF strategy, she helps international brands create products that connect emotionally while strengthening their market position.

    Drawing from global research, leading design fairs and hands-on project experience across mobility, transport and consumer products, Mandy combines strategic insight with a practical, collaborative approach.

    Her workshops inspire design teams to make more confident colour, material and finish decisions that translate directly into stronger products and brands.

    Read more about our CMF expertise

    Ready to inspire your team?

    We’d love to welcome your team. Our workshops are tailored to your industry, products and design challenges, and can be hosted at the MODYN Studio in Geldermalsen The Netherlands or at your own location.

    Get in touch to discuss your objectives and request a tailored workshop proposal and contact us.

    Complete the contactform