Sketching new possibilities for the great outdoors
Thule has a well-established product range, but we wanted to trigger them to expand their possibilities.
Our team pitched the idea of additional layers of functionality and versatility to their roof box and trailer, allowing customers to easily turn them into tents. We built upon Thule’s existing design form, combining hard and soft materials to allow customers to bring their life outdoors comfortably, and without any extra hassle.
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Design Sprint for positive impact
We approached NS — the Dutch Railway — and asked them to participate in a Design Sprint to explore how design could alleviate some of the newfound difficulties of travel during the Covid-19 pandemic. Together, we decided we wanted to focus on designs that added value to the experience rather than limiting passengers further. This […]
Reimagining a classic to design a unique experience
Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas. We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led […]