Sketching new possibilities for the great outdoors
Thule has a well-established product range, but we wanted to trigger them to expand their possibilities.
Our team pitched the idea of additional layers of functionality and versatility to their roof box and trailer, allowing customers to easily turn them into tents. We built upon Thule’s existing design form, combining hard and soft materials to allow customers to bring their life outdoors comfortably, and without any extra hassle.
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Reimagining a classic to design a unique experience
Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas. We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led […]
Taking a new product for a spin
A modern take on the ferris wheel, Bosch-Rexroth engineered this spiraling tower which gives visitors a unique experience and city view. As a totally new product, they asked MODYN to create context for it — illustrating it as a fixture of the skyline, showing how you spiral to the top, as well as how fun […]