Taking a new product for a spin
A modern take on the ferris wheel, Bosch-Rexroth engineered this spiraling tower which gives visitors a unique experience and city view.
As a totally new product, they asked MODYN to create context for it — illustrating it as a fixture of the skyline, showing how you spiral to the top, as well as how fun and safe it feels to ride.
Entrance sketch
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Digging up new ideas
These sketches were an exercise to find interesting forms for large, often bulky construction vehicles. Our team wanted to define the machinery with added character and dynamic definition — all while incorporating functionality and weight distribution.
Sketching a new future
We wanted to show Hymer how they could redesign their iconic caravans and trailers for a new future with a younger consumer. To do this, we updated both products with contemporary, sleek and streamlined design features. We wanted the feel of both the interior and exterior to be indulgent, much more like a luxury hotel […]