Taking a new product for a spin
A modern take on the ferris wheel, Bosch-Rexroth engineered this spiraling tower which gives visitors a unique experience and city view.
As a totally new product, they asked MODYN to create context for it — illustrating it as a fixture of the skyline, showing how you spiral to the top, as well as how fun and safe it feels to ride.
Entrance sketch
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Inspiring automobile design
Sabic, who supplies the auto industry with plastics and raw materials, wanted to showcase how to use their latest products and innovations. Our team illustrated interesting ways to use their new technologies in automobile design, giving Sabic compelling examples to bring directly to car designers looking for inspiration.
Digging up new ideas
These sketches were an exercise to find interesting forms for large, often bulky construction vehicles. Our team wanted to define the machinery with added character and dynamic definition — all while incorporating functionality and weight distribution.