Reimagining a classic to design a unique experience

Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.

We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.

Taking a new product for a spin

A modern take on the ferris wheel, Bosch-Rexroth engineered this spiraling tower which gives visitors a unique experience and city view. As a totally new product, they asked MODYN to create context for it — illustrating it as a fixture of the skyline, showing how you spiral to the top, as well as how fun […]

Beer brewing that’s more accessible and mobile

What started as a playground exercise for a startup turned into an actual client project. The idea was to make home brewing more understandable, accessible and mobile. To do this, we played with the shape and familiarity of a coffee machine, then tapped the heritage of beer making with design details like a copper kettle […]