Reimagining a classic to design a unique experience
Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.
We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.
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Design Sprint for positive impact
We approached NS — the Dutch Railway — and asked them to participate in a Design Sprint to explore how design could alleviate some of the newfound difficulties of travel during the Covid-19 pandemic. Together, we decided we wanted to focus on designs that added value to the experience rather than limiting passengers further. This […]
Beer brewing that’s more accessible and mobile
What started as a playground exercise for a startup turned into an actual client project. The idea was to make home brewing more understandable, accessible and mobile. To do this, we played with the shape and familiarity of a coffee machine, then tapped the heritage of beer making with design details like a copper kettle […]