Reimagining a classic to design a unique experience
Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.
We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.
Inspiring automobile design
Sabic, who supplies the auto industry with plastics and raw materials, wanted to showcase how to use their latest products and innovations. Our team illustrated interesting ways to use their new technologies in automobile design, giving Sabic compelling examples to bring directly to car designers looking for inspiration.
Sketching a new future
We wanted to show Hymer how they could redesign their iconic caravans and trailers for a new future with a younger consumer. To do this, we updated both products with contemporary, sleek and streamlined design features. We wanted the feel of both the interior and exterior to be indulgent, much more like a luxury hotel […]