Reimagining a classic to design a unique experience

Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.

We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.

Sketching new possibilities for the great outdoors

Thule has a well-established product range, but we wanted to trigger them to expand their possibilities. Our team pitched the idea of additional layers of functionality and versatility to their roof box and trailer, allowing customers to easily turn them into tents. We built upon Thule’s existing design form, combining hard and soft materials to […]

Digging up new ideas

These sketches were an exercise to find interesting forms for large, often bulky construction vehicles. Our team wanted to define the machinery with added character and dynamic definition — all while incorporating functionality and weight distribution.