Reimagining a classic to design a unique experience

Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.

We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.

Inspiring automobile design

Sabic, who supplies the auto industry with plastics and raw materials, wanted to showcase how to use their latest products and innovations. Our team illustrated interesting ways to use their new technologies in automobile design, giving Sabic compelling examples to bring directly to car designers looking for inspiration.

Design Sprint for positive impact

We approached NS — the Dutch Railway — and asked them to participate in a Design Sprint to explore how design could alleviate some of the newfound difficulties of travel during the Covid-19 pandemic. Together, we decided we wanted to focus on designs that added value to the experience rather than limiting passengers further. This […]