Reimagining a classic to design a unique experience
Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.
We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.
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Beer brewing that’s more accessible and mobile
What started as a playground exercise for a startup turned into an actual client project. The idea was to make home brewing more understandable, accessible and mobile. To do this, we played with the shape and familiarity of a coffee machine, then tapped the heritage of beer making with design details like a copper kettle […]
Digging up new ideas
These sketches were an exercise to find interesting forms for large, often bulky construction vehicles. Our team wanted to define the machinery with added character and dynamic definition — all while incorporating functionality and weight distribution.
