Published on November 9, 2020

Reimagining a classic to design a unique experience

Ferris wheel producer Dutchwheels asked us to play around and flex our creativity to come up with a new, unique shape for their gondolas.
We wanted to focus on the experience, zeroing-in on the details that would add value to the ride while expanding our idea of what this space could actually be. This led to ideas like a projection of the night sky on the ceiling of the cabin, or a gondola shaped like a sleek yacht with a protective roof and open sides.
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