Sketching a new future
We wanted to show Hymer how they could redesign their iconic caravans and trailers for a new future with a younger consumer.
To do this, we updated both products with contemporary, sleek and streamlined design features. We wanted the feel of both the interior and exterior to be indulgent, much more like a luxury hotel than camping.
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Digging up new ideas
These sketches were an exercise to find interesting forms for large, often bulky construction vehicles. Our team wanted to define the machinery with added character and dynamic definition — all while incorporating functionality and weight distribution.
Inspiring automobile design
Sabic, who supplies the auto industry with plastics and raw materials, wanted to showcase how to use their latest products and innovations. Our team illustrated interesting ways to use their new technologies in automobile design, giving Sabic compelling examples to bring directly to car designers looking for inspiration.